Behavioural Insights for Youth Entrepreneurship

Behavioural science can strengthen entrepreneurship development efforts by evidencing how enablers and barriers in the entrepreneurship system shape decision-making and therefore behavioural outcomes. In 2020-22, UNDP's Regional Innovation Team in the Arab States and 10 Country Offices in the region set out to explore these enablers and barriers and to experiment with behavioural solutions. UNDP Libya focused on increasing the quantity and quality of applications to business incubator programmes from rural areas.