Behaviourally informed SMS messages on Covid-19 in Egypt

UNDP Egypt designed a BI communications campaign with telecommunications operators across the country, to send out targeted SMS messages addressing several behavioural biases that would nudge citizens to practice 4 positive behaviors in particular: 1. Remaining home, 2. Practicing physical distancing, 3. Washing hands and using PPE in public, 4. Stopping the spread of fake news.