UNDP
Colombia
In 2019, UNDP Colombia carried out a study, under the theoretical and empirical assumption that people are left behind when there is a lack of options and opportunities to participate and benefit from development progress; and that certain segments of society suffer disadvantages or deprivations that limit their options and opportunities in relation to other citizens. With a focus on individual prejudices, the initiative used measurement tools and information analysis strategies to surface these attitudes. In general, the evidence shows that being aware of the biases behind a lack of empathy towards an external group is the first step in fostering recognition and support (Falk, 2015; Walton, 2014; Bruneau and Saxe, 2012; Paluck & Green, 2009; Galinsky et al, 2008). Therefore, the measurement accounted for various ways to capture empathy and other associated prosocial attitudes and behaviours. The findings were used in an attempt to build empathy among visitors to a multimedia and augmented reality exhibition showcasing UNDP's work in Colombia.