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UNDP
Morocco
Dreamlifecatcher, an app created by UNDP Morocco, plays the role of a choice architect by using gamification to nudge the career-related behaviour of NEETs (those note in Employment, Education, or Training). For instance, reminders and prompts are used to encourage users to attend trainings and other opportunities relevant to their aspirations. Allowing users to "play" with multiple scenarios in their life choices is believed to enhance self-efficacy and confidence and can be a cost-effective complement to public job placement programmes.
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