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UNDP
Colombia
UNDP Colombia designed and implemented an experiment to mitigate the socio-cultural and psychological barriers inhibiting the response to the pandemic and to enhance UNDP's offer to national and local governments. Focusing on economic impacts, the study was carried out between May and July 2020. The effort was based on economic analysis and the findings of the World Values Survey, and was informed by cognitive mobilization theory and the behavioral sciences. A range of insights were drawn as to how personal, social and cultural factors, in combination with environmental factors, lead to different adaptive responses among people.
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