UNDP
Georgia
UNDP Georgia set out to nudge citizens towards the separation of plastic waste at source, which is not a common practice in the country, due to lack of awareness as well as attitudinal and infrastructural barriers. UNDP tested whether the public would start recycling if the required infrastructure is provided. Transparent plastic waste bins were placed next to municipal bins. An accompanying communication campaign was developed based on barriers and enablers identified in the baseline study (for instance, messaging around keeping the country clean and beautiful). Two intervention groups and one control group were used. The intervention groups received an intensive communication campaign, while the control group only received the bins. The quantity and quality of waste collected in the three groups was evaluated. The local municipality has since taken over the results of the study and begun applying the principles in their daily routine.