UNDP
Colombia
ReactivAcción is a collective financing strategy that invites citizens and the private sector to support microentrepreneurs to recover from the Covid-19 crisis, generating employment, and reactivating the regional economy. ReactivAcción seeks to alleviate the barriers experienced by small and medium-sized companies in accessing the financial system, and offers a training programme to strengthen business habits, digital appropriation, and financial education. The Accelerator Lab at UNDP Colombia, through the use of BeSci tools, seeks to motivate people to donate. The main objective is to learn which behavioral tools can best motivate Colombians to donate, with two primary purposes: 1. Take advantage of the most powerful behavioral science tools to mobilize resources 2. Apply it to future financing strategies The Lab's interventions will focus on: - Measuring different types of monetary support from UNDP - Measuring the impact of various BeSci-informed messaging tools - Measuring the appropriation of BeSci in the communications carried out by the entrepreneurs themselves, and whether they impact the enterprise's ability to mobilize resources.