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World Bank Group
Brazil, India, Mexico, Nigeria
In 2016, the World Bank’s Development Impact and Evaluation (DIME) launched this programme to explore the use of entertainment media designed to change perceptions of social norms, achieve adoption, and sustain healthier behaviours at scale. The DIME programme is launching a series of experimental evaluations of games, apps and digital books aimed at improving self-efficacy and literacy outcomes among vulnerable populations in Sub-Saharan Africa and the Middle East.
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