Case Studies
Global
Education for Justice Initiative
The E4J initiative leverages an understanding of behavioural science in seeking to prevent crime and promote a culture of lawfulness through education activities. Behavioural interventions are at the core of the initiative as children and youth are empowered to facilitate change and to stand up when seeing crime, including corruption. This initiative includes for example discussion of behaviour change at the individual level and explores “rationalisation” of unethical behaviour and dishonesty to limit bad behaviour.
93 academics in 50 countries have used these resources to teach approximately 15,000 students and support behavioural change by showcasing how individual actions can make a difference. E4J has also contributed to a behavioural change and impact study to assess how learning about ethics and integrity in the classroom has contributed to behavioural change in students.
Global
MIL CLICKS
Media and information literacy (MIL) promotes citizens’ engagement and interaction with information, media and technology in an informed and ethical manner. The quality of information people receive, largely determines their perceptions, beliefs and attitudes. UNESCO has developed MIL CLICKS – an initiative which leverages social media to raise awareness about and enhance people’s media and information literacy, particularly targeting youth. This initiative leverages commitment through the use of a pledge.
Global
Master Class Series against Racism and Discriminations
The Master Class Series Against Racism and Discriminations seeks to empower young champions to spread awareness on how to deconstruct the mechanisms underlying racism and discriminations, including scientific evidence related to divisive stereotypes and racist attitudes and behaviour. The programme uses commitment mechanisms to promote action after the Class.
Global
Intergovernmental Oceanographic commission
UNESCO’s water education and science programmes promote behaviour change by expanding public awareness, working towards consensus for sustainable production and encouraging direct action for the environment. The UNESCO-led Intergovernmental Oceanographic commission promotes ocean literacy initiatives and uses social and behavioural research methods to assess changes in attitude - a factor of behaviour change.
Thailand, Costa Rica, Zimbabwe, Austria and Tunisia
Story Cycles
The programme provides in-person and online training of the innovative Story Circles methodology to consolidate a network of facilitators towards building tolerance, empathy, critical thinking and listening for understanding in contexts where intercultural dialogue is especially needed (e.g. promoting social inclusion of migrants or the dialogue among indigenous peoples).
Global
Am I Ready?
An immersive, gamified, scenario-based eLearning programme designed for staff members who wish to learn about the fundamentals of personal preparedness in the context of the UN. It employs an innovative digital learning approach and leverages behavioural science principles to transform and enhance a traditional in-classroom training delivery.
Multiple regions
Behavioural insights for life saving children's health interventions
A Scale-up Behavioural Insights approach includes 5 phases: Target, Explore, Solution, Implementation and Evaluation. The first phase involves identifying the target behavior and population. A participatory HCD approach is used to identify and refine BC interventions.
Global
“Verified” – delivering science-based information in times of crises
A joint initiative of Purpose and the United Nations, Verified is a crisis communications model designed to adeptly respond to intersecting crises in an era of prolific mis- and disinformation. Heavily based on behavioral science insights, it cuts through the noise around global crises and deliver critical fact-based advice and information.